The Citation Desk.The Citation Desk.Everything brands usually want to know before they start — what an audit includes, how we measure, and how we're different.
When someone asks an AI assistant like ChatGPT, Perplexity or Google's AI "what's the best [product] for me?", it names a few brands and leaves out the rest. AI visibility is whether your brand is one of the names that comes up. As more buyers start their research with AI instead of Google, being named in that answer increasingly decides whether you're discovered at all.
A full report showing where your brand stands across all five major AI engines — ChatGPT, Perplexity, Gemini, Claude and Google's AI Overview — including your visibility score, how you compare to competitors, the exact buyer questions you're missing from, how AI describes you, a technical readiness check, and a prioritized action plan ranked by impact. It comes with a recorded walkthrough explaining the findings.
Five: ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overview. Together these account for the overwhelming majority of AI referrals to brands. We measure all five because they don't agree with each other — a brand can be strong on one and invisible on another, so a single score would hide the real picture.
Most automated tools check the AI through an API — a back channel that often returns a different answer than what a real person sees typing the question into the actual app. So the number can be confidently wrong. We read the real answers your buyers actually see, one at a time, and — more importantly — we don't just hand you a score. We tell you what it means and what to do about it.
Both, in two steps. The Visibility Audit measures and diagnoses — it's open to any brand. The Citation Program is where we do the work: producing the content, earning the source placements, and getting you cited over time. The Program is exclusive — we take only one brand per category, so we're never working for your competitor.
The Visibility Audit is a one-time fixed price. The Citation Program is a monthly retainer with a minimum term. Indian brands are priced in rupees — just mention your location. We hold pricing simple and transparent; there are no hidden fees.
Typically three to four days from when we start. Each audit is read and judged one answer at a time, which is why only a few run at once — but it's also why the findings are accurate.
Yes. We're based in India and work with brands worldwide. The work is largely asynchronous — research, reports, and recorded walkthroughs — so time zones rarely matter, and any live calls are scheduled to suit you.
It can be improved — it's not random. AI engines pull from specific sources and favor specific content structures. By understanding which sources and questions matter in your category and building the right presence, a brand can meaningfully increase how often it's named. We're honest that it compounds over months, not days — and that no one can guarantee specific rankings.
Related, but not the same. Good SEO helps, especially for Google's AI Overview. But the other engines don't run on Google — ChatGPT uses Bing, Claude uses Brave — and they weigh sources differently. So a brand can rank well on Google and still be invisible on ChatGPT or Perplexity. Measuring across all five is the only way to see the real picture.
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